Dear Colleagues,
There is no doubt that our climate is finally getting the attention that it deserves. But in some ways, more dialogue has made things confusing. On Friday, the US officially reentered the Paris Agreement, and later that same day, several companies joined a coalition called “America is All In.” As both of these developments represent major steps forward in the climate movement, we immediately began to get questions as to how this may or may not impact other initiatives such as the Science Based Targets Initiative and the Taskforce on Scaling Voluntary Carbon Markets.
On Sunday, I had the opportunity to hear Katharine Hayhoe as she addressed the connection between climate and the tragedy in Texas. I was impressed by her simplification of a complex message which is exactly what we need to help us navigate climate change.
Every day, we talk to business leaders who want to participate in climate action but, frankly, are confused. Businesses want to make an impact and they want to do the right thing, yet the number of initiatives and entities offering “guidance” can be overwhelming. Businesses are confused about the process, certification, pricing, scientific documentation, communications, about calculating footprints — each of which can be paralyzing. Yet all businesses want their efforts and investments to have a true impact.
There will be more and more confusion as we ramp up to COP26 and climate, rightfully, continues to be a global priority. But I am reminded again of Dr. Hayhoe’s approach — keep it simple and act now.
Don’t wait for a set of rules. We’re here to help you navigate the process and lower your carbon emissions right now.
Thank you for your leadership,
Jodi Manning
VP Director of Marketing and Partnerships
Business@cooleffect.org
PS: Check out our 2020 Year in Review to see the accomplishments of our community and our projects