We Call it “Carbon Done Correctly”
We Start with Science
International carbon standards require projects to demonstrate their compliance with scientifically rigorous methodologies. Cool Effect reviews project documents, communicates directly with project developers, and conducts site visits to get a personal, objective review on projects. Cool Effect also validates the financial durability of the project.
This is a best-in-class approach for demonstrating that projects are scientifically and financially strong and ethically sound. Through the Cool Effect Model, we strive to consistently deliver 100% additionality, which means that the carbon emission reduction or removal would not have happened under any other circumstances.
More Transparency Equals More Informed Decision-making
We hold ourselves to the highest financial and operational standard—no mysterious costs or hidden charges. Over 90% of every donation goes directly to our project partners. The only fee Cool Effect places on your donation is a 9.87% fee.
90%+ Directly to Projects
More than 90% of each dollar you donate goes directly to helping our projects, with a small fee of only 9.87% to help us cover payment processing, research, and possible registration fees.
Here’s a breakdown:
- 1.5% Research Fee
- 2–4% Payment Processing
- Registry Fee (where applicable)
- Remainder for Cool Effect Administration Fee
Our Process
Our range of global projects are carefully selected, meticulously analyzed, and scientifically verified to reduce carbon emissions.
Discover
We scour the globe to find the best projects that measurably reduce greenhouse gases. Working closely with project developers, we are able to ensure that each program is stable, sound, and capable of doing good for both people and the planet.
Authenticate
With a rigorous review process, we ensure that projects are legitimately reducing emissions or reducing carbon from the atmosphere. We confirm the science and financials, making sure each carbon project is 100% additional and meets the toughest requirements of the world’s major carbon standards (including the United Nations).
Select
We carefully choose the best of the best, providing greater certainty and traceability for the projects in our community. Our selection process ensures tangible emission reductions and confidence in knowing that 90% of each contribution goes directly to the projects.
What This Means
Our strict evaluation process means you get a better, more sustainable way to make an impact. We hold nothing back, sharing our views, expertise, and vital stats on each project, all so you can get a clearer picture of how you’re helping reduce carbon emissions.