“Business leaders have a responsibility to ensure they reduce as much of their footprint as possible, and if they choose to offset what they can’t reduce, they have the responsibility to ensure those carbon credits are devoted to carbon projects that will actually reduce emissions, benefit the communities in which they’re based, and are effectively cataloged throughout their lifecycle,” said Jodi Manning, VP of Marketing and Partnership at Cool Effect. “Finding the right project — and the right project for your company — is no simple task, and it’s one that shouldn’t be taken lightly. We’re committed to helping your company cut through the noise in a cluttered space — we find those projects that meet and exceed the standards established by many of the above organizations. It’s crucial that we reduce more and we reduce faster than ever, and what we can’t reduce, we credit with carbon projects.”
