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“There is definitely a spectrum when it comes to a company being eco-friendly,” said Blake Lawrence, marketing manager of Cool Effect, a nonprofit dedicated to reducing carbon emissions around the world. “It could mean a company is taking small steps to be more sustainable—like using recyclable packaging to ship product or purchasing high-quality carbon offsets to compensate for emissions from shipping—or it could be a larger scale, that they are aiming to achieve carbon neutrality.”
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