“Pricing can be a confusing subject for people who are new to the voluntary carbon market. Many expect that the cost of one particular tonne of carbon will always be equivalent to the cost for any other particular tonne of carbon, and that’s simply not the case,” says Jodi Manning, VP, Director of Marketing & Partnerships for Cool Effect. “Cool Effect is here to help individuals and businesses navigate the complexity of pricing. The factors that influence the price will continue to change but our dedication to price transparency will not.”
