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Why does carbon offsetting sometimes have a negative reputation for just being a bandaid solution to our emissions? And how does the word itself limit our perception of what these projects are actually about? How can we pick out the carbon offsetting projects that actually do the work they say they do and effectively offset tons of emissions, from the ones that are a little more shady and/or inaccurate in their calculations? Marisa de Belloy, CEO of Cool Effect, shares her wisdom with you.
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